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Owner story · Hoboken

“Our goal is to bring the taste of Di Blu to even more communities…”

Sofia Di Pinto · Founder and pastry chef, Di Blu Bakery

Sofia Di Pinto, founder of Di Blu Bakery, in a blue linen shirt
Di Blu’s medialunas on a wooden board, on paper printed with the Di Blu name

From Buenos Aires to Newark Street

Medialunas that began as a taste of home.

Sofia Di Pinto grew up in Buenos Aires, trained as a pastry chef at the Argentine Institute of Gastronomy and ran her own baking business before her husband’s job brought her to the US in 2022. In 2023 she launched Di Blu online from her Jersey City apartment, and early in 2025 Di Blu opened its own baking studio at 600 Newark Street in Hoboken. The name plays on her surname and on “Nel blu, dipinto di blu,” the classic Italian song better known as “Volare.”

“When I first arrived to the US, I started baking medialunas because my family and I missed that taste of Argentina.”Sofia Di Pinto, to The Hoboken Girl, 2024
Di Blu’s card, “Nel blu, di pinto Di Blu,” held over a box of medialunas

The menu

Medialunas, alfajores and Argentine cakes, made by hand.

Each medialuna is rolled by hand with a touch of orange, then brushed with syrup after baking for a glossy, caramelized finish. Each alfajor is filled by hand with dulce de leche, and the brownies come from Sofia’s mother’s recipe.

Light and buttery, with a touch of orange and a syrup glaze

The signature

MedialunasLight and buttery, with a touch of orange and a syrup glaze
Tender cornstarch cookies, dulce de leche and coconut

Alfajores

Alfajores de maicenaTender cornstarch cookies, dulce de leche and coconut
Almond cookies filled with creamy dulce de leche

Alfajores

Almond alfajoresAlmond cookies filled with creamy dulce de leche
A crispy crust and a gooey, chocolatey center

Her mother’s recipe

BrowniesA crispy crust and a gooey, chocolatey center
Chocolate cookies soaked in milk, layered with dulce de leche and cream cheese

Argentine cakes

ChocotortaChocolate cookies soaked in milk, layered with dulce de leche and cream cheese
Thin, crispy layers and dulce de leche, topped with Italian meringue

Argentine cakes

RogelThin, crispy layers and dulce de leche, topped with Italian meringue

From a Jersey City kitchen to delivering with Pinkbot.

  1. 2022Sofia moves from Argentina to the US and bakes medialunas for her family.
  2. 2023Di Blu Bakery launches online, baking from Sofia’s Jersey City apartment.
  3. 2025Di Blu’s baking studio opens at 600 Newark Street in Hoboken.
  4. Mar 2026Pinkbot starts delivering Di Blu’s orders from the studio, under four weeks after the first meeting.
“From our exceptional customer service to our thoughtfully designed packaging, we strive to make every interaction unforgettable.”

Sofia Di Pinto · “There’s nothing quite like the endorsement of a satisfied customer recommending Di Blu to their friends and family.”

Order from Di Blu

Medialunas and alfajores, baked fresh in Hoboken.

600 Newark St, 1st floorHoboken, NJ 07030
Order at diblubakery.comBook a private event@diblubakery
A hand folding Di Blu’s printed paper, with its croissant logo
Wrapped in Di Blu’s own printed paper.Order online for pickup or delivery. The Hoboken studio also hosts baking classes, birthday parties and private events.

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