Owner story · Miami
How Tap saved almost $15,000 in 10 months
Tap has brought 100% gluten-free Brazilian café food to the US for eight years, in New York and now Miami. CEO Pedro Ochoa wanted delivery that protected his margins and gave guests something to talk about.
$15kAlmost $15,000 saved in 10 months
15%Commission, down from 30%
1 weekFrom the first call to the first delivery
Pedro OchoaCEO, Tap
Before and after Pinkbot.
Before Pinkbot
- 30% commissionsThe delivery apps kept almost a third of every delivery order.
- Courier handoffsStaff handed orders to a rotating cast of third-party couriers.
With Pinkbot
- Half the commissionFees fell from 30% to 15%, almost $15,000 saved in 10 months.
- Guests ask for the robotOne guest called to ask for the robot, and ordered again when a courier came instead.
- Fewer mistakes, fewer refundsStaff take each order out to the waiting robot themselves.
- Delivering within a week“I think less than a week, we made it happen and we had the robots already delivering.”
“Having Pinkbot partner with us brings a unique experience for the guests and helps us cut costs… We have saved almost $15,000 in 10 months, and that for us makes a whole difference.”

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