Owner story · Hoboken
“We are saving a lot of money, like half of what we pay.”
Carlos Moreno · Owner, La Hueca Picantería
Halfof what other delivery companies chargedCarlos’s estimate, October 2026
2 weeksfrom his first call to the first deliverySep 17 to Oct 2, 2026
¿Qué es una hueca?
The hidden-gem spot by the stadium with the best food in town.
That’s what Ecuadorians call a hueca. Carlos Moreno opened La Hueca Picantería on May 15, 2026, as a coastal pop-up inside Bodega Vibez, the restaurant he already ran at 153 1st St.
“I wanted to bring that exact energy to Hoboken.”Carlos Moreno, to Hoboken Girl
The menu
A menu that maps Ecuador.
Manta-style albacore, Galápagos-style shrimp, Jipijapa peanut sauce, Andean potato patties and a walnut chorizo in the style of Cuenca, packed in boxes that travel.
Galápagos · Coast
Ceviche de camarónShrimp ceviche, rice, chifles, avocado
Pacific coast
Encocao de camarónShrimp in coconut sauce
Coast
Bolón mixtoGreen plantain, cheese and chicharrón
Andes
LlapingachoPotato patties with peanut sauce
Cuenca
Chorizo cuencanoWalnut chorizo, made vegan
The house plate
Pescado fritoFish and chips with plantain chips
In his words
Why Carlos switched to Pinkbot.
- Every little bit“We want to save every little bit, as much as we can.”
- All the fees“Everybody that is struggling with delivering and all the fees, I think you should consider Pinkbot.”
- Nothing new at the counterOrders arrive on Grubhub as usual, and a Pinkbot courier picks them up.
- People and robots“I like the fact that we can have both services, the human service and the robotics.”
Two weeks from a business card to the first delivery.
- Sep 16A Pinkbot rep walks in and leaves a card.
- Sep 17Carlos calls back the next day.
- Oct 1Pinkbot starts delivering La Hueca’s Grubhub orders.
- Oct 2The first order goes out the door.
“Everybody that is struggling with delivering and all the fees, I think that you should consider Pinkbot.”
Carlos Moreno · “That’s my advice to every other business colleague.”
Visit La Hueca
A little taste of Ecuador on 1st St.
153 1st StHoboken, NJ 07030
