Owner story · Mary Brickell Village, Miami
How Vale Food Co cut delivery costs and cleared its dining room
Vale Food Co serves bowls, salads, smoothies and wraps in Miami’s Mary Brickell Village. CEO and founder Sunny Ilyas needed a delivery partner that paid off in more ways than one.
Sunny IlyasCEO and founder, Vale Food Co
Before and after Pinkbot.
Before Pinkbot
- High commissionsDelivery app fees ate into a restaurant’s thin margins.
- A crowded lobbyAt lunch and dinner, couriers filled the dining room and crowded guests.
- Hard-won awarenessGetting known in a busy neighborhood took constant, costly effort.
With Pinkbot
- A lower rate on Uber EatsThe savings go back into the team, the product and the guests.
- A calm front of houseRobots wait outside. “We get pinged when it arrives, our team puts it in, and it goes.”
- Marketing on every streetRobots with Vale’s branding drive through Brickell: “boots on the ground awareness of our brand.”
“For any restaurant out there, if you’re not working with Pinkbot, you’re blowing a massive opportunity. It’s the marketing component, the price savings from Uber, and decongesting our restaurant.”
