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Owner story · Jersey City

“I do know about the kitchen and I know good food.”

George Makrogiannis · Owner, Ela Greek Kitchen

14,234deliveries from Ela by PinkbotSince November 2025
$569Kof Ela’s food deliveredSince November 2025
A yeero from Ela held up under its pink bougainvillea
Ela’s souvlaki platter with fries, pita and horiatiki on checkered paper

The name

Ela is Greek for “come.”

George Makrogiannis comes from a family of restaurateurs and already ran Buddy’s JC and Liberty Prime Steakhouse when he opened Ela Greek Kitchen in July 2022. It sits on the Newark Avenue Pedestrian Plaza under a canopy of pink flowers, and Jersey Digs announced it as the answer to “the surprising dearth of Greek cuisine in Jersey City.”

“My dad owns Liberty Park Café and he taught me to work the grill, the broiler.”George Makrogiannis, to the River View Observer, 2013
Ela’s mixed grill: souvlaki, bifteki, loukaniko, yeero, fries and salad

The menu

A menu that speaks Greek.

Horiatiki with no lettuce in it. Skewers listed as kalamakia, yeeros with the fries inside the pita, house-made tirokafteri, melitzanosalata and fava, loukaniko, bifteki and mousaka, then loukoumades, ekmek and galaktoboureko, with EPSA sodas and Greek frappé to drink.

Tomato, cucumber, olives, pepper, red onion, feta

Salads

HoriatikiTomato, cucumber, olives, pepper, red onion, feta
Over hummus, with olives and crumbled feta

Appetizers

Grilled octopusOver hummus, with olives and crumbled feta
With house-made hot honey and sesame

Appetizers

Fried fetaWith house-made hot honey and sesame
Beef, eggplant, zucchini and potato under béchamel

Entrées

MousakaBeef, eggplant, zucchini and potato under béchamel
Grilled and finished with gremolata

Entrées

Whole branzinoGrilled and finished with gremolata
Warm custard pastry, powdered sugar, cinnamon

Desserts

BougatsaWarm custard pastry, powdered sugar, cinnamon
Chicken souvlaki skewers on Ela’s grill

Ela and Pinkbot

A year of Ela, delivered.

  • About 43 a dayEla’s orders delivered on an average day this fall.
  • 1,420 in a monthEla’s busiest month with Pinkbot so far, in March 2026.
  • Since November 2025Pinkbot has delivered for Ela since its first delivery on November 4, 2025.

A month from the first meeting to the first delivery.

  1. Oct 3, 2025Pinkbot and Ela meet for the first time.
  2. Oct 6Onboarding begins.
  3. Nov 4Ela goes live, and the first Pinkbot delivery leaves 179 Newark Ave.
  4. Mar 2026Ela’s busiest month yet: 1,420 deliveries.

Visit Ela

Come by the Pedestrian Plaza.

179 Newark AveJersey City, NJ 07302
Order at elagrk.comOrder on DoorDash@ela_greekkitchen
Ela’s house-made tzatziki with pita chips
Tzatziki, hummus, tirokafteri, melitzanosalata and fava, all made in house.Each comes with pita, or three at once as a trio with pita chips.

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Keep more of every order.