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Owner story · Downtown Jersey City

“We are just in love with this area.”

Nicole Pina · Co-owner, Gussy’s Cafe

1,983deliveries from Gussy’s by PinkbotSince April 2026
$58Kof Gussy’s food deliveredSince April 2026
A tray of Gussy’s coffees to go, under the cafe’s yellow “How ya doin’?” mural
A turkey, bacon and tomato sandwich on multigrain, with fries, a salad and a green smoothie at Gussy’s

Why “Gussy’s”?

Diner classics, trimmed down to a friendly neighborhood cafe.

Gus Theodosiou has worked in diners most of his life; his family owns one on Long Island. After he and his wife, Nicole Pina, moved to Jersey City, he set out to bring the diner’s classic American staples and its quick, efficient service to a smaller menu of great quality, in a cafe whose look Nicole created. In June 2021 they got to work on the old FM bar, just off the Newark Avenue pedestrian plaza, and Gussy’s opened in June 2022. The name comes from Nicole’s little niece, who always calls Gus “Gussy.”

“We just thought that it was a very friendly name and that’s exactly what we want the cafe to be — just this friendly neighborhood spot.”Nicole Pina, to The Hoboken Girl, 2022
A latte with leaf art in a yellow cup, on a marble table at Gussy’s

The menu

Something delicious for everyone, with brunch all day.

Brunch is served all day: country eggs with signature home fries, homemade pancakes, challah French toast, eggs Benedict and three-egg omelettes. Then come sandwiches like The Gussy, a fried chicken cutlet with bacon, cheddar and chipotle mayo on ciabatta, burgers made with Pat LaFrieda patties, and farro bowls. A house gochujang aioli turns up on the breakfast sandwiches and the burgers, and the coffee bar pours matcha, chai, and turmeric and beetroot lattes.

Fluffy and golden, topped with fruit and powdered sugar

Hot off the griddle

Homemade PancakesFluffy and golden, topped with fruit and powdered sugar
Poached eggs, Canadian bacon and hollandaise on an English muffin

Brunch specialties

Eggs BenedictPoached eggs, Canadian bacon and hollandaise on an English muffin
Fried eggs, sausage, caramelized onion, grilled tomato, gochujang aioli

Breakfast sandwiches

Sausage GochujangFried eggs, sausage, caramelized onion, grilled tomato, gochujang aioli
Applewood-smoked bacon, caramelized onions, cheddar, pickles, gochujang aioli

Pat LaFrieda patties

House BurgerApplewood-smoked bacon, caramelized onions, cheddar, pickles, gochujang aioli
Chicken, grape, walnut and cranberry mayo salad in a toasted wheat wrap

Wraps

Chicken Waldorf WrapChicken, grape, walnut and cranberry mayo salad in a toasted wheat wrap
Poured beside chai, turmeric and beetroot lattes

The coffee bar

MatchaPoured beside chai, turmeric and beetroot lattes
A stacked bacon, egg and cheese sandwich from Gussy’s, held in two hands

Pinkbot at Gussy’s

Gus wanted Gussy’s focus on takeout and delivery from the start.

  • April 7, 2026The first Pinkbot delivery left 292 Newark Ave, eight days after Gussy’s went live on Pinkbot.
  • About 11 a dayGussy’s orders delivered by Pinkbot on an average day this fall.
  • 347 in OctoberGussy’s busiest month with Pinkbot so far.
  • 7 months togetherFrom the first delivery in April through November 2026.
“He wants to have a cafe with a smaller menu, great quality, but he also wants to bring that efficient, fast-paced concept of diners.”

Nicole Pina · “He wants everything to be quick.”

Visit Gussy’s

Brunch all day on Newark Avenue.

292 Newark AveJersey City, NJ 07302
Order onlineCatering@gussyscafe
A croissant dusted with powdered sugar and sliced almonds, at Gussy’s
“Honest food, made with love, for every table.”Gussy’s own words. Its catering serves offices and events across Jersey City, Hoboken and beyond.

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Keep more of every order.